Aspray enjoys a Business Boost

To build on Aspray’s achievements this year, Managing Director James Whittle and Head of Business and Communications Mark Orton invited their leading franchisees to attend a specially designed Business Booster Course, run by ‘Selling for Dummies’, Ben Kench. The twelve month course kicked off with a vigorous two day residential seminar at the Sketchley Grange Hotel in Hinckley which aimed to re-evaluate business time, improve selling skills and boost sales.

Established in 2005, Aspray Ltd, which primarily manages building insurance claims from individual home owners to national companies throughout the UK and Ireland, now has a remarkable 52 branches across the UK and Ireland.  Despite increasing competition in the Insurance Management sector, family owned and run Aspray is still ahead of its game, and continues to expand with six new branches in the UK and two more in Ireland this year.

As part of Aspray’s commitment to training and professional development, which includes their allegiance to the BDMA, the Business Booster course will create the perfect opportunity for individual franchisees across the UK and Ireland to meet up on a monthly basis and strengthen the brand of Aspray as a whole. Mark Orton explains

My first experience of Aspray was as a franchisee.  Whilst I wanted to develop and run my own business, I was very much aware of the bank of knowledge that we had as a whole – for example some of my colleagues are from the building trade and have specific skills that I very much wanted to tap into, some are experts in IT, and I have over ten years experience I can share with a variety of UK home-owners and insurance companies as a landlord with a portfolio of 150 properties.  This course is helping to create a forum where our combined experiences can really help to grow the brand on a national level.

James Whittle attended the Business Booster course last year and asked Ben to design a bespoke course for Aspray’s franchisees, as he believes:

We’re doing really well in most regions but here’s always room for improvement – even the best sales people need a bit of a boost, to coin a phrase, particularly in a recession.  Ben’s abounding energy and motivation are contagious and he encourages you to stop and think -which may sound easy, but we are all guilty of getting on a treadmill and losing ourselves in hours of admin!

Ben Kench is extremely positive about Aspray’s future and is thrilled to be a part of their development over the twelve month period:

I firmly believe Aspray Ltd is set to rock the building insurance claims market with its fabulous full service they provide to homeowners. Aspray should be as widely known and used by homeowners across the UK and Ireland as the AA or RAC is to car owners! I’m committed to increasing their sales across the board and will do this by giving every franchisee a fresh approach to business that helps relieve much of the time pressure.  We will be looking at enlightened ways to find those new enquiries and then honing their selling skills to reflect the times which are not difficult just different.

Aspray Ltd specialise in project managing insurance-related property repairs, offering a comprehensive service from quotation to completion. We pride ourselves in reducing the hassle for our customers at a stressful time.  Aspray Ltd also undertakes building repairs for both private individuals and commercial organisations.